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Hair care

These are 5 the most effective shampoos for preserving yout hair color

November 20, 2020 — by MCutts

It’s no secret that getting your hair professionally colored can be an expense, so it makes sense that you’d want to stretch out appointments for as long as possible. (It would also make sense if you’d rather not rush back to an indoor salon amid the ongoing pandemic.) One of the most important steps to protecting the life of your hair color starts with your shampoo. “Shampoos for color-treated hair will ideally function in a few essential (and kind of obvious) ways,” explains master stylist Brooke Jordan, a co-owner of The Bird House in Gowanus. “First, they should moisturize but never strip color.”